Contents

Pizzaera

Orders come through your own site; the commission stays in your pocket.

An SMB Teknoloji projectIn live use · Il Forno di Napoli, Dortmund and Gelsenkirchen

A commission-free online ordering system that bundles a website, iOS/Android app, POS screen, courier navigation and admin panel, developed in the real kitchen of a pizzeria operating in Germany.

  • Laravel · PHP 8.3 · MySQL
  • Flutter
  • PayPal · SumUp
  • Google Routes
  • DSGVO
  • Paylaşımlı hosting
01 Story

From idea to today

Why

Ordering platforms take 13 to 30 percent commission on every order, which adds up to a staff salary a year. The customer is the platform's, not yours: their phone number, address and habits accumulate on the platform. Phone orders tie up staff, notes are taken wrong, addresses are misspelled; nobody can answer "where is the courier". The information gap between kitchen, till and courier means late deliveries and lost orders.

What we built

One system, four screens. For customers, a mobile-first website and an iOS/Android app: menu, basket, payment, order tracking, saved addresses, push notifications. For the shop, a Windows POS screen: incoming orders arrive with a sound alert, accept or reject with one click, the receipt prints. For couriers, a web app with nothing to install: scan the QR on the receipt, the shortest round trip is computed with Google Routes, Google Maps navigation starts with one tap, delivery is marked with one touch. For the owner, an admin panel: menu, prices, hours, coupons, statistics and integration settings, all in the browser.

Today

Used every day in the Il Forno di Napoli shops in Dortmund and Gelsenkirchen; the features took shape in the kitchen, not at a desk. GDPR-compliant, runs on shared web hosting (PHP + MySQL); no server, Docker or technical staff needed. Check the live example and write to us for a 20-minute demo.

02 Highlights

What sets it apart

No commission

Orders pass through your own server; nobody in between takes a cut. You need not leave the platforms; they keep landing on their tablets, Pizzaera is for the orders from your own site.

Automatic delivery zone

An adjustable radius around the shop (for example 7 km). If the address is outside, the system suggests pick-up, so no courier drives for nothing. Opening hours and holidays per shop; no orders are taken while closed.

Payment options

PayPal, card (SumUp), cash on delivery, card on delivery. A separate account per shop. Guest checkout can be switched on or off, no account required; coupon codes and cross-selling built in.

POS agent (Windows)

No browser tab to keep open. A sound plays when an order arrives and an ESC/POS receipt prints on a USB or network printer. If you already use WinOrder, orders land there; the QR on the receipt works with the courier app.

Routeweg courier module

Couriers install nothing: they scan the QR on the shop wall and it opens in the browser. They scan their receipts, the system computes the shortest round trip (shop → stops → shop) with Google Routes and Google Maps navigation starts with one tap. "Delivered / no answer / wrong address" with one touch; a warning if the same receipt is scanned twice; the tour closes itself when done.

Couriers on the map, messaging from the shop

The shop sees its couriers on a map in the panel and messages them. If you work with an external courier company, the courier picks their name and company; statistics come out per company.

Multiple shops

Each shop has its own menu prices, hours, delivery zone, payment account and statistics.

Statistics and menu management

Revenue, order count, average basket, best sellers, hourly and daily distribution, channel, payment method, shop; CSV export. Courier statistics by tour, stops, delivery rate and time. Categories, products, sizes, extras, images and allergen info; changes appear instantly on web and app.

Integrations set up from the panel

PayPal, SumUp, e-mail and Google keys are entered per shop and verified with a "test" button. No developer needed. Home-page texts, legal pages (imprint, privacy, terms, withdrawal) and SEO titles are managed in the panel too.

Compliance and security

GDPR: guest data is anonymised automatically after 90 days, customers can delete their account and export their data. Cookie banner (accept / choose / reject) and legal page templates included. Bot protection (Cloudflare Turnstile, disposable e-mail filter), accessibility (BFSG), daily database and weekly image backups.

03 Who it is for

Who benefits

Single-shop pizzerias

Those who want orders from their own site and their customer data in their own hands.

Multi-shop businesses

Per-shop prices, hours, delivery zones and statistics.

Shops using external couriers

Tour, delivery-rate and time statistics per courier and company.

Existing WinOrder users

Orders land in the existing POS software; the courier module works with the receipt QR.

04 Technical specifications

In numbers

ScreensCustomer website (mobile-first, German), iOS/Android app, Windows POS screen, courier web app, admin panel
PaymentPayPal, SumUp (card), cash on delivery, card on delivery; account per shop
CouriersTours by QR, Google Routes round trips, Google Maps navigation, map and messaging, external company support
POSWindows agent (Electron), ESC/POS receipts, USB and network printers; WinOrder REST compatibility
ComplianceGDPR (90-day anonymisation, account deletion, data export), cookie banner, BFSG accessibility, Cloudflare Turnstile
HostingShared hosting with PHP 8.3 and MySQL is enough; runs on Plesk and similar panels. Data stays on your own hosting on a server in Germany; no third-party analytics
OnboardingA 20-minute call, installation on your domain and hosting, one hour of staff training, app-store submission (developer accounts in your name)
Technical summaryLaravel 13, PHP 8.3, MySQL · Flutter (iOS/Android) · Filament admin panel · e-mail via Microsoft 365 · Google Routes/Maps/Geocoding · PWA courier app

Pricing is quoted as a setup fee plus a fixed monthly fee; there is no per-order commission. An age-verification module for alcohol sales is available on request.

Work order

Let's engineer your next system together

Automation, infrastructure, IoT or AI — tell us your idea and let's figure out "how we do it" together.